Team

Use the menu below to quickly jump down to a fama PR team member.

Select a team member... Kate Aldinger, account director Keri Bertolino, vice president Steve Brownell, account director Liz Campbell, account director Christi Dean, account director Jeff Drew, vice president Ed Harrison, managing partner Matt Flanagan, founding partner Doug Fraim, account director Brian Merrill, account director Michael Reilly, account director Keith Watson, founding partner Greg Wind, account director

Kate Aldinger, account director
Kate brings more than nine years of public relations and marketing experience to fama PR, which she joined in late 2003. She has managed PR programs for numerous clients including Corel, Computer Associates, A123Systems, VidSys, Imprivata, ITA Software and EnvoyWorldWide.

Prior to joining fama PR, Kate worked at FitzGerald Communications for more than four years. There, she provided daily public relations account support to her clients. Her responsibilities included driving media and analyst relations programs, providing strategic counsel to support her clients' product launches and overall communications initiatives, and developing a wide variety of associated written materials. During her years at FitzGerald, Kate worked on clients including Texas Instruments, Workbrain, LoJack, Platypus Technology, Circles, Microsoft Great Plains, ScanSoft, NMS Communications, Lavastorm, Converge and Eastman Software.

Kate has previously donated time to the National Multiple Sclerosis Society's Central New England Chapter, providing public relations support.

Prior to FitzGerald, Kate worked in the marketing department of The Bryn Mawr Trust Company in Pennsylvania. Her public relations experience also includes media relations in Villanova University's Athletic Department.

Keri Bertolino, vice president
Keri has worked with clients in the high-technology and consumer technology markets for the past nine years. Â As a vice president at fama PR, her responsibilities include strategy, planning, managing day-to-day account activities and driving results-oriented media and analyst relations programs.

Prior to joining fama PR in 2004, Keri worked within the Technology portfolio at PAN Communications. At PAN, Keri managed the daily activities on her programs, providing strategic counsel to her clients and team members. She was also responsible for intensive media relations with top-tier trade and business press. During her time at PAN Communications, Keri worked with clients such as Breakaway Solutions, eRoom Technology, LogicaCMG, Rand McNally, SilverStream/Novell, and Starent Networks.

Keri began her career at Rogers Communications in Wakefield, where she worked on a number of high-technology programs including international consortia such as the ASP Industry Consortium and the Personalization Consortium.

Keri has served on the Board of Directors for the Publicity Club of New England, the region's oldest professional organization for public relations, communications, special events, and marketing professionals.

She is a graduate of the University of Massachusetts at Amherst.

Steve Brownell, account director
Steve draws on years of public relations experience in his role at fama PR in providing strategic communications council to the firm's diverse and growing client base. With a blend of agency and corporate experience, Steve has worked in the industry for nearly a decade.

Prior to joining fama, Steve worked with Ashton Partners and SHIFT Communications, where he was responsible for developing and delivering strategic counsel and planning for clients, securing high-level media results, overall account and team management, and business development for the firms. His client experience has been to help public, private and startup technology, B2B, financial services, biotech, and consumer companies realize results through effective constituent communications and influence. In his role, he also draws on several years experience in marketing communications and sales with Forrester Research and Celent Communications, two prominent industry analyst firms.

Liz Campbell, account director
With ten years of public relations experience, Liz has worked with start-up and established companies across multiple service, technology and healthcare sectors. At fama PR, Liz is responsible for strategy, planning, managing day-to-day account activities, and driving successful media and analyst relations programs. Representative clients include Courion, Neolane, Symphony Services, ITA Software and Symphony Metreo.

Prior to joining fama PR, Liz worked with boutique high-tech PR firm The Portico Group in Lexington, Mass. where she led several successful company, product and service launches as well as focused thought leadership and customer case study programs. Additionally, she has experience in crisis communications, and website content and marketing collateral development. Representative clients included Advanced Technology Ventures (ATV), Bio-IT World magazine, Endius, International Data Group (IDG) and Mainspring (acquired by IBM).

Previously with Miller/Shandwick Technologies (now Weber/Shandwick), Liz managed and implemented successful domestic and international public relations programs for public and private technology companies including Aavid Thermal Technologies, Cabletron, Cambridge Technology Partners (CTP), Dow Jones Interactive, Inso, Mirror Image Internet, Open Connect, Progress Software and Vanstar/Inacom.

Liz earned a dual B.S. degree in marketing and advertising from Syracuse University and currently volunteers her time to help run the Robert F. Campbell Jr. Memorial Hockey Tournament to benefit leukemia research and patient care at Dana-Farber Cancer Institute. She has also provided public relations support to The Guidance Center, a non-profit family services organization in Cambridge, Mass.

Christi Dean, account director
With seven years experience in the high tech PR field, Christi has worked with a range of start-up and established companies in industries including telecom, cable, security, storage and law. Prior to joining fama PR, she spent more than two years at Davies Murphy Group, a full-service integrated PR, marketing and business consulting agency, where she managed daily PR and marketing activities, provided strategic counsel to clients and team members, and created and conducted comprehensive media relations, awards and speaking programs for clients including Ciena Corp, Crossbeam Systems, Dimension Data, Integra5, and Onaro.

Prior to joining Davies Murphy Group, Christi worked at Colette Phillips Communications, where she managed public relations programs for clients including Edgewater Technology and Foley Hoag, LLP. She also spent four years at PAN Communications where she served clients including Art Technology Group, divine, LogicaCMG, Starent Networks, Whatman and Winphoria Networks.

Before moving to PR, Christi was a journalist writing for the Daily Hampshire Gazette and The Recorder newspapers in Western Massachusetts. Christi holds a BA in journalism from the University of Massachusetts at Amherst.

Jeff Drew, vice president
With more than a decade of media relations experience in the areas of high-technology, healthcare and public policy, Jeff has worked with a variety of clients from the semiconductor, professional services, wireless, enterprise software, human resources, security, marketing and consumer device industries. Throughout his career, he has managed programs for clients such as Agency.com, AmberWave, Dassault Systemes, experience Inc., Imprivata, Konica, Lavastorm, Liquid Machines, MatrixOne, Motia, Newbridge Networks, Novo, Sapient, Symphony Services, Tallan, Texas Instruments and Workbrain.

Prior to joining fama PR, Jeff was an account manager at FitzGerald Communications, where he was responsible for driving the communications strategy behind his accounts, managing his internal client teams and placing high-level business press and technology media coverage.  In addition to his account work there, Jeff also donated time to running a local awareness and public relations campaign for the Carroll School, a Lincoln, MA-based school for children with language-based learning differences.

Prior to FitzGerald, Jeff was an account executive at Professional Media Services, Inc., a full-service public relations/marketing company based in Newton, MA. While there, he ran a national public awareness campaign for the National Institute of Mental Health (NIMH), which included the placement of commentary and coverage in national publications and the development, production and nationwide placement of public service announcements.

A graduate of Holy Cross, Jeff began his career as the media liaison and legislative advisor to Massachusetts State Senator Marc R. Pacheco before embarking on a full-time career in public relations.

Ed Harrison, managing partner
Ed has been doing tech PR since 1996, having honed his trade while rising through the ranks at Schwartz Communications and SparkSource (now Davies Murphy Group). He has a proven track record leading programs for clients in a broad range of markets and technologies, including online and mobile marketing; enterprise technology such as PLM, data quality, predictive analytics and business intelligence; consumer technology; and network infrastructure and security. Like everyone else at fama PR, Ed is a PR generalist, but beyond account leadership he is particularly active in the industry analyst and blog-relations programs for his clients.

In his time at fama PR, he's worked on the company's largest accounts, Carestream Health (the former Kodak Health Group), Computer Associates, Corel Corporation, Dassault Systèmes and Sapient, as well as many of its important emerging-growth companies. Historical clients have included Crossbeam Systems, Enterasys Networks, Lycos, Progress Software, SPSS and Sterling Commerce.

Ed entered the world of high-tech PR after serving as public relations director for Disabled Sports USA, a national non-profit organization providing sports and recreation for people with disabilities. He also worked with the U.S. Olympic Committee as a media attaché at the 1996 Atlanta Paralympic Games.

Like his partners and, for that matter, much of fama PR, Ed is a native of the Bay State, having grown up in Central Massachusetts, and now resides in West Newton with his wife and two sons. He attended the George Washington University and remains a proud Colonial.

Matt Flanagan, founding partner
Matt brings a broad range of tech PR experience that spans a wide spectrum of industries to his role as a founding partner. Prior to co-founding fama PR, Matt was with FitzGerald Communications, a Boston-based hi-tech PR firm (ultimately acquired by OmniCom's Brodeur WorldWide), where he was responsible for developing and managing core communications programs for his account teams. In addition, he was responsible for the day-to-day management of his accounts as well as providing strategic counsel to his clients for a variety of situations. While at FitzGerald Communications, Matt serviced such flagship clients as Microsoft Great Plains, Ericsson, MRO Software, Manugistics, Excel Switching Corp., GTE Internetworking (now Genuity,) and Authentica.

Before joining FitzGerald Communications, Matt spent time with the Boston Phoenix as a member of its promotions department. There, he was responsible for producing creative content for print and radio advertisements, as well as planning and executing on-site promotions for various Boston Phoenix clients.

Doug Fraim, account director
Doug brings more than a decade of high-tech public relations experience to the fama PR team, working at leading agencies in the Boston area. Over this period he has developed a thorough expertise in both established and emerging industries including security (Identity and Access Management and anti-spyware solutions), online/mobile advertising and marketing, healthcare (practice management & EMR solutions), Web 2.0 (social networking and enterprise RSS solutions), telecommunications (location-based services, speech recognition, VoIP), open source, enterprise storage and software-as-a-service-based collaboration, CRM and governance, risk and compliance (GRC).

As an Account Director, Doug delivers complete PR services including day-to-day account strategy, traditional/digital media and industry analyst relations, comprehensive written communications (press releases, PR plans, bylined articles and key messaging documents), speaker's bureau and awards programs.

Prior to joining fama PR, Doug was an account director at Racepoint Group, a leading global public relations agency with special expertise in digital media relations. Doug began his public relations career at Schwartz Communications, one of the nation's leading public relations agencies focused on the high-technology, medical device, pharmaceutical and biotechnology industries.

Select companies that Doug has served to date include Carestream Health (formerly Kodak Health Group), Sapient, HipCricket, Imprivata, QuickPlay Media, uLocate, MIVA, EqualLogic (acquired by Dell), SpeechWorks (acquired by ScanSoft), Wildfire, Axentis, Optaros, Attensa, webMethods, Chitika, athenahealth, Intranets.com (acquired by WebEx) and Salesnet (acquired by RightNow).

Doug received his BA from Skidmore College and his Master's in Communication from Boston University.

Brian Merrill, account director
During his career, Brian has developed and managed strategic communications campaigns for clients in the high tech and consumer markets, focusing on security, enterprise software and clean technology. Prior to joining fama PR in 2003, Brian spent three years at FitzGerald Communications, a Boston-based public relations firm acquired by OmniCom's Brodeur WorldWide.

At FitzGerald, Brian was responsible for managing the day to day activities of his accounts, planning communications strategies and securing high-level business and technology press media coverage. While at FitzGerald Communications, Brian serviced clients such as MRO Software, ScanSoft, TyCom, and Allaire/Macromedia.

Prior to FitzGerald, Brian was the director of media relations for the Eastern Basketball Alliance, a 10-team NBA developmental league based on the East Coast. During his tenure, Brian spear-headed community relations and the League's charitable endeavors, while securing high profile media coverage to further recognition of the league.

In addition to his account work, Brian contributes his time to "Keeping You, Me and Memories Alive", a New Hampshire-based breast cancer awareness charity whose goal is to raise funds for cancer victims and their families.

Michael Reilly, account director
Mike Reilly began his career in high-tech PR in 2000 and joined fama PR in 2004. He has served and managed clients in a number of industries such as enterprise software, telecom, healthcare and Web services. His clients at fama PR have included Alcatel, General Catalyst Partners, HighRoads (formerly IE-Engine) and Intuit QuickBase.

Prior to joining fama PR, he spent a year at PAN Communications working mostly with companies in the security and outsourcing industries. His clients at PAN included companies such as Tyco, Viisage, OutStart, EPAM Systems and MaXware. Mike was responsible for managing media relations campaigns, providing counsel to clients on media activities, and writing articles contributed to business and trade publications on behalf of his clients.

Before joining PAN, Mike spent nearly four years at Blanc & Otus (a Hill & Knowlton company) working with both large and small organizations such as Compaq (pre-merger), Hewlett-Packard (post-merger), Sony PlayStation, Interwise, Altio and Airvana. In addition to media activities at Blanc & Otus, Mike supported other marketing initiatives for his clients by writing customer testimonials and case studies and helping produce marketing videos.

Mike holds a bachelor of science in communication, with a concentration in public relations, from Boston University.

Keith Watson, founding partner
With a blend of agency and corporate experience, Keith has worked in high technology PR for more than a decade. Prior to co-founding fama PR in 2002, Keith spent five years at FitzGerald Communications, a Boston-based public relations firm that was later part of OmniCom's Brodeur WorldWide. At FitzGerald, Keith was responsible for developing and delivering strategic counsel and planning for clients, securing high-level media results, overall account and team management and business development for the firm. Keith also helped establish and grow FitzGerald's biotech practice. Accounts Keith managed include: Allaire/Macromedia, Lernout & Hauspie, Incentive Systems, iQVC, Newell Rubbermaid, General Catalyst and Sapient.

Prior to FitzGerald, Keith worked at Schwartz Communications, then one of the nation's fastest-growing technology PR firms. At Schwartz, he was responsible for account management and execution and serviced technology accounts including Avid, NewsEdge Corp. Kollmorgen and HPR. Before entering the agency world, Keith worked at Object Management Group, where he was one of the founding members of the marketing team and responsible for generating awareness and understanding for the concept of open systems and object technology. A key responsibility was the marketing and public relations efforts of the Object World Tradeshow Series, which OMG successfully sold to Softbank Comdex in 1995.

Keith is a graduate of the Roy H. Park School of Communications at Ithaca College.

Greg Wind, account director
Greg has been serving clients in technology PR since 1995. In his role at fama PR he is responsible for creation and day-to-day execution of programs that include media relations, analyst relations, multimedia content, speaker's bureaus and award programs. His clients, including companies in the security, mobile and digital imaging industries, benefit from his deep understanding of the most technical aspects of their businesses as well as his passion for turning technical and market differentiation into messages that make people care about clients' business objectives.

Greg focuses on issue-based media pitching, building strong media relationships on behalf of his clients and using all media channels to deliver the right messages to the right audience. His experience in technology markets includes clean energy, desktop software, middleware, storage, communications technology, security, financial exchange systems, professional services and audio/visual.

He has worked with multi-national corporations such as Sony, Reuters and Corel as well as emerging companies in all stages of development. Over the years he has had the opportunity to build and execute innovative programs including market research, editorial roundtables, consumer-oriented road shows and the creation of several object-oriented publicity vehicles such as podcasts, Internet videos, newsletters, postcard programs, position papers and speeches.

March 31, 2008

Wall Street Journal

Theft Carried Out On Network Thought Secure -- features TopLayer Networks

March 31, 2008

Wall Street Journal

In Search of the Cheapter Meeting -- features Passkey

March 27, 2008

Internet Retailer

Anthropologie.com speeds up and streamlines checkout, boosting conversion -- features Allurent

February 17, 2008

New York Times

A referral service that ensures that someone actually makes a sale -- profile of TrialPay

February 11, 2008

USA Today

Buy Flowers, Get Software -- features TrialPay

Client News Archive